T-Mobile is outpacing the rest of the Big Four US carriers on value, loyalty, and satisfaction - here's what consumers say is most important when selecting a mobile provider

This is a preview of a research report from Business Insider Intelligence, Business Insider's premium research service. This report is exclusively available to enterprise subscribers. To learn more about getting access to this report, email Senior Account Executive Jeff Jordan at jjordan@businessinsider.com, or check to see if your company already has access.Although competition in the US wireless carrier market remains fierce, the price war among the Big Four US carriers - Verizon, AT&T, T-Mobile, and Sprint - began to cool over the past year.In an attempt to avoid further competition on price, carriers began shifting their focus to adding value to their mobile plans with new offerings to differentiate from the competition. This helped average revenue per user (ARPU) start to stabilize across

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