Mobile app downloads slow down in India — dip below five billion

Google Play apps downloads in India fell by 6% this quarter.Overall apps downloads dipped to below five billion, a milestone that India hit last quarter.India’s Club Factory app breached the top 20 on the Google Play store for the first time — ranking first on the ‘Top Free’ apps during its Club Diwali Sale.India leads the world in app downloads — partly because of its population and partly because of how internet penetration has increased.Cheap data plans propelled the growth of downloads in the country at 58% CAGR since 2016. India went from below one billion in Q1 2016 to 5.4 billion last quarter (Q2 2019).But this quarter, the upward trajectory reversed, according to Sensor Tower’s Q3 2019 report. Downloads from Apple’s App Store continue to be only a miniscule percentage of India’s total

from Business Insider India https://ift.tt/2BCt6Pm